Zinio Expands Publisher Services With Customized Marketing Programs
Zinio Introduces Publisher Growth Services to Help Clients Accelerate Adoption of Digital Offerings
San Francisco, CA (September 6, 2007) - Zinio, LLC, the leading digital publishing and distribution platform for magazines and books, announced today the launch of its Publisher Growth Services Group (PGS Group). This group will work directly with publishers to integrate and customize online marketing programs to help increase global publisher distribution and adoption.
"Our offering enables publishers to stay in the forefront of an increasingly digital audience by providing a robust magazine distribution solution and retail experience through our site," said Zinio's President, Richard Maggiotto. "The new PGS Group will help publishers create online marketing programs to help increase revenue and create the best digital experience they can for their readers."
More than 250 publishers have partnered with Zinio based on its advanced digital magazine reading experience and the breadth of services it offers including support for circulation, fulfillment, e-commerce, digital delivery, and customer service. With the launch of PGS Group, Zinio provides valuable industry insight and customized marketing programs to its clients. Programs include online media search and customer acquisition programs, partner and affiliate marketing, email and database marketing, and special event marketing.
"Titles such as Technology Review, Men's Health, and US News and World Report are using our expertise to help them to increase sales and interact with digital audiences," said Eddie Coffey, director of the PGS Group. Now, Zinio is able to build customized online marketing programs in which we collaborate with each publisher individually to creatively apply these programs to their publications.
"We're excited to be partnering with Zinio on a custom program for our upcoming Emerging Technologies Conference at MIT," said Kathleen Kennedy, senior vice president at MIT's Technology Review. "Working with Zinio has allowed us to cost effectively create custom content and deliver archived articles in a compelling digital format that is valuable to our attendees."